7
Oct
21

Lefray Bears – Teddy Bear, History, Information

Lefray was established in London in 1948 going under the name Lefray Toys Ltd. They moved to St. Albans in Hertfordshire in 1960 for nine years before moving to their current location in Aberbeeg, Gwent in South Wales. The took over Real Soft Toys, another British manufacturer, in 1980 and produced toys under another label. Lefray was granted a license to produce a soft toy version of Rupert Bear which they still produce today.

Typical Lefray teddy bears have short limbs, large floppy ears, a golden mohair coat, brown cloth pads and orange and black plastic eyes. They had a growler mechanism inside the chest that was operated by pulling a chord in his back.


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21 Comments:
  1. Jean Mullen 4 Nov, 2009

    I have a bear bought approx 1977, 4ft tall. Very big. Good condition,

    Can you find a similar bear & let me know what it would be worth.

  2. J Edward 13 Dec, 2011

    I have had a Lefray bear from since i was born in 1976. I could send a photo if you liked?

  3. Adriana Cryer 9 Jan, 2012

    I have just found in a box in our attic an amazing soft and life like seal cub (26 in long) made by Lefray bought for my baby in 1976 – Sammy the seal – still in great condition. It is not only teddies that survive!!!!

  4. Tracy lanham 21 Jan, 2013

    Hi
    I have found a teddy in our loft in a sealed bag it has a item number and its lefray toys but we can’t find it anywhere as it keeps saying cannot be found the item number is 9A044 could you please give us any information on it.

    Kind regards

    Tracy

  5. patrick devine 27 Jan, 2013

    i have found a panda lefray bear in my attic, with the gwent south wales tag on it, and it.s apx 1 metre in height, very good condition, and i would like you to inform me of it.s history and current value.

  6. J Freeman 11 Feb, 2014

    My mother has a Lefray red dragon with a chefs hat on. His name is Cyril and he is awesome. I wouldn’t be surprised if nobody else in the world owned one.

  7. Aaron 12 Apr, 2014

    I think i have a Lefray bear, It says it was made for Lefray toys in Aberbeeg in Gwent. Not sure on the year but the label says in accordance with some regulation for 1989. It has a item number 9A075. Ive had this bear for as long as i can remember. Can anyone tell me more about it?

  8. Sara Messenger 8 Aug, 2014

    Hello, I’ve just been given a Lefray Squirrel and I was told he was from the Cadburys Fruit & Nut advert but I can find no reference or pictures to confirm this. Can you help? He has wire in his arms and ears. I would be interested to know his value too but he will be staying with me as my leader name at Girl Guides is squirrel and he looks just like me after a Rainbow session!

  9. Ray 2 Nov, 2014

    We have a large dog with a Lefray label. Are they firesafe?

  10. Audrey Lane 9 Apr, 2015

    Hi, I have a brown
    bear dated to early
    70’s. has lefray label
    with S.Wales address
    on side. Would like some
    info on it please.

  11. Diane Hill (curtis) 10 Jul, 2015

    My name is Diane Hill (Curtis)
    I worked at the lefray factory at Aberbeeg for 5yrs,I really enjoyed it,met some lovely friends.
    And yes we made beautiful toys, exspcially the Teddy bears. Mr Hard was the foreman down there then, and a bloody good one at that.
    If anyone else worked in the factory please get in touch..

  12. Alisha Gallacher 12 Jul, 2015

    I have a scruffy like dog which I got from my auntie before she died it has the lefray name on the tag due to wear and tear it’s not in the best conditions but would like to know more about it as I don’t know when it was made or anything about it

  13. Maria 7 Aug, 2015

    Mr Paul Hart was the foreman Sadly both Mr and Mrs Lewy have both passed but the other director is still alive and well

  14. Joyce James 21 Feb, 2016

    I have a 100cm (39 inches) high (sitting position) Lefray grizzly bear which my son won in a competition at Tesco in the early 1980s. This bear was made for Hercules toilet paper. I just wondered if anymore were made and do they have a value.

  15. James Jones 6 Mar, 2016

    I have just bought a lefray bear for £6 he is filled with straw has hazelnut eyes with a big nose.he is about 4ft with brow fur and we where told his name was hercules. Can anyone give me an estimate of how much he’ll be worth?

  16. […] Lefray Bears – Teddy Bear, History, Information […]

  17. marina 12 May, 2016

    I have a Lefray Koala with a mucocalmovement that plays ‘how much is that doggy in the window’ how old will this be about 1950’s?

  18. JEANNETTE PLUMMER 13 May, 2016

    I HAVE GOT A BEAR I THINK ITS MADE OF MOHAIR AND ORANGE AND BLACK EYES IT HAS LIKE SUEDE FEET AND HANDS WITH STICHERS ON THEM 3 ON EACH IT IS A LIGHT TAN COULOUR AND A BROWN NOSE AND MOVING LEGS AND ARMS AND A BIG PADDED BOW TIE I REMEMBER IT CAME IN PLASTIC CASE I THINK THE BEARS NAME WAS BOB THE BEAR ON THE LABEL IT SAYS REAL SOFT TOYS GWENT THEN SOME NUMBERS THEN MADE IN ENGLAND THE BEAR IS 8 AND A HALF INCHES PLEASE CAN U HELP ME THANK U

  19. James 17 Aug, 2016

    I have a very old cat big with soft toys Watford on it looks very old how much is it with can send a pic

  20. linsey burnapp 22 Aug, 2016

    I have a Lefray bear. 33″ tall & it was bought for my minth birthday new in 1961. its jointed, mohair & black & orange plastic eyes & in very good condition. is it rare?

  21. lynne francis 20 Dec, 2016

    The statement that Lefray took over Real Soft Toys in 1980 is totally incorrect – I know because I was one of the directors.

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