7
Oct
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Lefray Bears – Teddy Bear, History, Information

Lefray was established in London in 1948 going under the name Lefray Toys Ltd. They moved to St. Albans in Hertfordshire in 1960 for nine years before moving to their current location in Aberbeeg, Gwent in South Wales. The took over Real Soft Toys, another British manufacturer, in 1980 and produced toys under another label. Lefray was granted a license to produce a soft toy version of Rupert Bear which they still produce today.

Typical Lefray teddy bears have short limbs, large floppy ears, a golden mohair coat, brown cloth pads and orange and black plastic eyes. They had a growler mechanism inside the chest that was operated by pulling a chord in his back.

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3 Comments:
  1. Jean Mullen 4 Nov, 2009

    I have a bear bought approx 1977, 4ft tall. Very big. Good condition,

    Can you find a similar bear & let me know what it would be worth.

  2. J Edward 13 Dec, 2011

    I have had a Lefray bear from since i was born in 1976. I could send a photo if you liked?

  3. Adriana Cryer 9 Jan, 2012

    I have just found in a box in our attic an amazing soft and life like seal cub (26 in long) made by Lefray bought for my baby in 1976 – Sammy the seal – still in great condition. It is not only teddies that survive!!!!

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